I write and deliver everything myself. There is no speaker bureau in between, and no deck that gets reused unchanged from the last event.
What I speak about
Three sessions with the same question underneath them: what happens to the work between the moment it leaves your organisation and the moment a real person receives it. Each has been given more than once, and each is built from work I have actually delivered rather than from a trend deck.
AI avatars and the new era of personalised storytelling
The session opens with my AI avatar introducing me, which is the quickest way to get a room past the novelty and into the real question. From there: how a scientific story survives being told at scale, what personalisation means once it stops being a merge field, and what the production path actually looks like from the first script to something a market can run.
Developed across the Pronovea congress series and given as a keynote in Vienna.
For: commercial and medical teams looking at avatar or video production and unsure what is real, what is expensive, and what is reviewable.
Prompting as a working skill, live
Built around a six-factor prompting framework and demonstrated on the audience's own material rather than a prepared example. Nobody leaves with a slide of tips. They leave with something they wrote in the room that works.
It ends where it should: nothing goes out without a human verifying the output. That is not a disclaimer at the end of the deck, it is the working method the rest of the session builds toward. Astellas ran this format globally. Across my two English sessions it drew NPS 28 and 4.2 of 5 on facilitation, and the most cited takeaway was the prompting framework itself.
For: field teams, medical affairs and marketing who have the tools already and still produce output nobody can use.
The omnichannel lie
Ask a commercial team how many channels they run and you get a long list. Ask a physician how many pharma companies they actually engage with and half of them say three or fewer (Veeva Pulse). Those two answers do not describe the same reality.
The session is about that gap. What sequencing does to engagement, why outbound, inbound, multichannel and omnichannel have stopped meaning different things in practice, and what customer experience looks like when it is measured rather than asserted. Twenty years of commercial and medical work sits underneath it, including eighteen months spent aligning commercial, medical and digital around one view of the customer journey inside a Nordic affiliate.
For: leadership teams where each function performs and nobody owns the sequence between them.
Where I have spoken
Ten appearances across the Pronovea congress series in Vienna, Berlin, Budapest and Dubai, as speaker, panellist and moderator, spread over five years. Being asked back is the part that matters more than the list that follows.
Lectures and workshops for Astellas, AbbVie, Sobi, Galapagos, Lundbeck, Orion Pharma, Vifor Pharma, Novo Nordisk, AddLife and Swedish Labtech. A keynote at RELIFE's global conference at Palazzo Pucci in Florence. Audiences from fifteen people in a room to three thousand concurrent in a broadcast.
Twenty-two cities in twelve countries. Vienna, Berlin, Hamburg, Munich, Jena, Budapest, Dublin, Milan, Florence, London, Cambridge, Paris, Washington DC and Dubai, plus Stockholm, Uppsala, Gothenburg, Malmö, Copenhagen, Oslo, Bergen and Bodö across the Nordics.
Formats and fees
| Keynote 20 to 60 minutes, in person or broadcast |
From EUR 3,500 |
| Lecture and workshop Half day to two days, hands-on with the participants' own work |
From EUR 5,500 per day |
| Chair or moderator Full track or full congress, including speaker preparation |
On request |
| Webinar Single session or series, multi-timezone delivery |
On request |
Fees are adjusted for audience size and the degree of adaptation required. Travel, accommodation and other costs related to the engagement are invoiced separately.
What people say
I had the privilege of bringing Fredrik in as a guest speaker on a full-day training programme for a pharmaceutical company. He opened the day with an hour, and he set the bar high. I remember thinking, this is a world-class talk. And then I had to follow him. Joking aside, I will be actively looking for more chances to bring Fredrik in.
Pontus Österlin, who booked Fredrik as guest speaker and spoke after him
Translated from Swedish.
After running a number of digital marketing training programmes with Fredrik, there is only one word that sums him up. Brilliant.
He gets nothing but praise from our participants. Beyond being a remarkably inspiring and knowledgeable speaker, with a real gift for holding one clear thread through the whole thing, he is also humble, empathetic and good company. I look forward to future projects and hope we can keep working together.
Niclas Ahlberg, CEO, Pharma Industry Publishing AB
Translated from Swedish.
I see Fredrik's experience, connecting digital marketing and pharmaceutical companies, as relatively unique. It is not normally available inside pharma to this extent, and it therefore adds very considerable value. For someone like me, whose competence sits on the medical side, it has been useful, enjoyable and genuinely instructive to be exposed to Fredrik's ideas and input.
Mattias Enoksson, Medical Scientific Advisor CVRM, AstraZeneca, on eighteen months working alongside Fredrik at Boehringer Ingelheim
Translated from Swedish.
How to book
Send the date, the audience and the format. If it fits, you get a straight yes and a fee. If it does not, you get a straight no rather than a proposal.
What to put in the message field: the date or window, the city, roughly how many people will be in the room, and which format you have in mind. That is enough for an answer.