Speaking

Keynotes, chair roles and workshops on AI adoption, and on what actually survives a review process.

What he speaks about

Three topics, all narrower than "AI in pharma", which is the point.

What actually survives a review process. Most AI talks stop at what the technology can do. This one starts where the trouble is: the handover between the team that wants something and the team that has to sign it off. Practical, unglamorous, and the reason people book it.

Prompting as a working skill, live. Built around a six-factor framework, demonstrated on the audience's own material rather than a prepared example. This is the segment that consistently draws the strongest feedback, including the most-cited takeaway from a company-wide AI programme reaching close to three thousand employees.

Omnichannel that a clinician would recognise. Twenty years of commercial and medical work behind it, including running the shift from campaign-centric to customer-centric inside a Nordic affiliate.

Formats

Keynote, twenty to sixty minutes, in-person or broadcast. More than seventy delivered at industry conferences.

Chair or moderator, full track or full day. Eight chair roles at European pharma congresses, in Vienna, Berlin and Dubai.

Workshop, two hours to two days, hands-on with the participants' own work. Recent formats have run for field teams, medical affairs, and whole affiliate groups.

Webinar, single session or series, including multi-timezone delivery. One series reached twenty-two thousand healthcare professionals across a hundred and seventeen countries.

Where he has spoken

Congresses in Vienna, Berlin, Dubai, Florence, Boston and across the Nordics. Audiences from fifteen people in a room to three thousand concurrent in a broadcast. Recent engagements include a European aesthetics congress in Florence, a Nordic pharma sales team, an internal AI webinar for a Swedish life-science group and its subsidiaries, and repeated returns to the same congress series across four years, which is the part that matters more than the list.

How to book

Send the date, the audience and the format. If it fits, you get a straight yes and a fee. If it does not, you get a straight no rather than a proposal.

Fredrik writes and delivers everything himself. There is no speaker bureau in between, and no deck that gets reused unchanged from the last event.