Case studies

Three engagements, named, with the numbers that came out of them.
Module 1 of Astellas Global AI Academy
AI enablement

AI foundations had to land across time zones and languages at Astellas, and off-the-shelf AI training was not specific enough for a pharma audience. Working in partnership with another agency, Fredrik put forward the angles the session should take. Once those were approved he worked from the programme owner’s base deck and built his own slides on top of it, adapted to match what had been agreed, and produced the AI-avatar segment himself. He then delivered that session live twice for the English-speaking audience, and stood by on the Japanese edition, which ran on a translated version of the same content.

Result. Measured on his two English sessions: NPS 28, facilitator quality 4.2 of 5, and 144 live poll responses. The most cited takeaway was the six-factor prompting framework. Reach is estimated at 2,800 to 3,000 employees; exact attendance was not counted.
Galderma POWER UP, seven days from brief to a global HCP webinar series
Omnichannel

COVID removed every in-person congress touchpoint for Galderma’s global aesthetics portfolio on a single Friday, with a brief to be live the following Friday. Working in partnership with another agency, Fredrik co-created the concept and presented four of the five sessions. The series ran on a 98 percent value, 2 percent product ratio, six speakers per session, and three daily broadcasts so every time zone got a live slot.

Result. 22,000 unique HCP viewers across 117 countries. Peak session attendance around 3,000. Seven days from brief to first broadcast.
Boehringer Ingelheim Nordics, three silos into one customer journey
Transformation

Commercial, medical and digital were planning in parallel with no shared view of the customer journey, and nothing measured whether engagement was working. Over eighteen months as Customer Experience Manager for the Nordics, Fredrik aligned the three functions around a single journey, embedded the ABC+ planning approach, and introduced structured feedback measurement where none had existed.

Result. In-house studio paid back in 11 months. First structured investigator feedback loop in the affiliate. A documented shift from campaign-centric to customer-centric planning.

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What each engagement cost, what did not work, and what we would do differently. That conversation happens on a call, not on a web page.

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