Pharma AI Agency

The AI Agency for Pharma Commercial Excellence

Most pharma companies discuss AI. Few have shipped a workflow that survives governance, compliance, and organisational reality. We close that gap. In weeks, not months.

<p>Book a 30-min intro</p>
Take the AI Pilot Readiness Scorecard

Tool-agnostic | Governance-first
Human verification by design
Selected client experience
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ABC+ content excellence

Most teams don't have an AI problem

They have a workflow, content, and governance problem.

ABC+ is our content excellence model for pharma. It starts with clarity, locks in HCP focus, builds a publishing system the organisation backs, then scales with AI.

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Book a 30-min intro
Audit:

We map your current reality: content duplication, workflows, governance, MLR friction, and where work gets stuck.

Buyer persona & journey:

We define who the HCP is in this context, what ‘useful’ means in their day, and where your communication adds value. AI can amplify the wrong focus. This step prevents noise.

Buyer-first prevents AI from scaling the wrong message.

Content excellence & publishing plan:

We build a tailored content excellence model: taxonomy, reuse rules, ownership, QA loop, and a publishing plan the organisation aligns behind and wants to use.

Scale with AI:

AI accelerates your existing model, ABC ensures it's the right one. Once in place, we implement prompt packs, templates, and governed workflows to increase output without lowering quality or compliance.

Take the AI Pilot Readiness Scorecard

Only 9% of life sciences leaders report significant returns from AI. (Deloitte, dec-25)

AI Adoption Sprint

From AI interest to governed use cases and a pilot plan in 4 to 12 weeks.

  • Risk mapping and use case prioritisation tailored to your organisation

  • Governance model that works within MLR reality

  • Pilot plan with clear roles, KPIs, and decision points

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80% of HCPs receive generic, impersonal communications. (Indegene, 2025)

Omnichannel Journey Sprint

From channel-driven campaigns to journey-driven HCP engagement in 6 to 8 weeks.

  • Prioritised HCP journey with defined channel roles
  • A small number of repeatable plays your team can actually run
  • Measurement framework tied to real KPIs, not vanity metrics
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80% of approved pharma content is rarely or never used. (Veeva Pulse, 2025)

ABC+ Content Engine Sprint

Turn scattered content efforts into a system that scales across markets, teams and channels.

  • Content audit and gap analysis of existing assets

  • Buyer persona and journey-aligned content architecture

  • Publishing plan with AI-assisted production and built-in governance

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Built for pharma reality, not a pitch deck

Fredrik Holmboe, with 20+ years in the pharma industry, founded Dualia with one goal. To improve omnichannel, content operations, and digital transformation at global pharma companies. That experience means we know what MLR actually requires, how brand teams really operate, and why most AI pilots fail to scale.

 

We don't sell tools. We build capability.

 
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The Magic Module

Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild. The best part is that it's just going to keep getting more and more awesome over time.

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Four distinct abstract figures connected by a light network of lines that converges rightward into one shared outcome

We work with the teams who own the change

Our clients are typically Commercial Excellence leads, Brand & Franchise teams, Medical Affairs leaders, and Transformation directors at mid-to-large pharma and life sciences companies.

 

Whether you're trying to scale personalised HCP engagement, build a content engine that survives MLR, or govern your first AI workflows, we've done it before.

 

Ready to move from AI interest to AI impact?

Book a 30-minute intro with our team. No pitch, no slides.

Just an honest conversation about where you are and what's realistic.