Mastering Pharma Marketing: A Comprehensive Guide to the Future
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Intermediate
Subscribers only
Intermediate
Video
Pharma customer experience
4 Lessons
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Dive deep with Fredrik as he unpacks the complexities of legacy segmentation after Pharma 2022 in Nice. Discover why many companies get it wrong and how embracing Personas can bridge the gap between sales & marketing, making segmentation highly relevant again. 🔑
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After dissecting segmentation, Fredrik moves to the heart of customer-centric strategies: Personalized Communication. Learn the three-step ladder to effective content and why grounded Personas are the linchpin to success in personal communication. 🚀
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Tired of the Omnichannel buzzword? Join Fredrik as he translates the buzz into actionable steps. Understand the real essence of Omnichannel, how it interplays with the previous takeaways, and the magic of our ABC+ model. Discover how Personas again become the guide to achieving genuine Omnichannel success. 🌐
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Data is the new gold, but only if mined correctly. In the video series grande finale, Fredrik uncovers the critical secrets to harnessing data to steer informed decisions. Grasp the essence of how, when coupled with precision and innovative strategy, data emerges as your most potent tool in the Pharma industry. 📊
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