Galderma POWER UP

Omnichannel

Client

Galderma, global aesthetics portfolio

Engagement

Omnichannel, global webinar series

Period

2020

Role

Co-created the concept, presented four of five sessions

Brief

COVID removed every in-person congress touchpoint for Galderma’s global aesthetics portfolio on a single Friday, with a brief to be live the following Friday.

Execution

Working in partnership with another agency, Fredrik co-created the concept and presented four of the five sessions. The series ran on a 98 percent value, 2 percent product ratio, six speakers per session, and three daily broadcasts so every time zone got a live slot.

Results

22,000 unique HCP viewers across 117 countries. Peak session attendance around 3,000. Seven days from brief to first broadcast.