---
title: Boehringer Ingelheim Nordics | Dualia
description: Three silos into one customer journey. In-house studio paid back in 11 months, first structured investigator feedback loop in the affiliate.
image: https://www.dualia.se/hubfs/dualia-service-pages/dualia-ai-adoption-sprint-hero.jpg
---

[Skip to the main content.](https://www.dualia.se/case-studies/boehringer-ingelheim-nordics#main-content)

[![dualia_word_white_medium](https://www.dualia.se/hs-fs/hubfs/dualia_word_white_medium.png?width=2500&height=429&name=dualia_word_white_medium.png "dualia_word_white_medium")](https://www.dualia.se?hsLang=se)

[![dualia_word_black_large](https://www.dualia.se/hs-fs/hubfs/dualia_word_black_large.png?width=6438&height=1104&name=dualia_word_black_large.png "dualia_word_black_large")](https://www.dualia.se?hsLang=se)

- [Services](https://www.dualia.se/services) 
    - [AI Adoption Sprint](https://www.dualia.se/ai-adoption-sprint)
    - [Content Engine Sprint](https://www.dualia.se/content-engine-sprint)
    - [Omnichannel Journey Sprint](https://www.dualia.se/omnichannel-journey-sprint)
    - [AI Avatar & Video Sprint](https://www.dualia.se/ai-avatar-video-sprint)
- [Case studies](https://www.dualia.se/case-studies)
- [Insights](https://www.dualia.se/insights)
- [Speaking](https://www.dualia.se/speaking)
- [About](https://www.dualia.se/about) 
    - [Fredrik Holmboe](https://www.dualia.se/fredrik-holmboe)
- [Contact](https://www.dualia.se/contact)

Search

Toggle Menu

Search

Toggle Menu

- [Services](https://www.dualia.se/services) 
    - [AI Adoption Sprint](https://www.dualia.se/ai-adoption-sprint)
    - [Content Engine Sprint](https://www.dualia.se/content-engine-sprint)
    - [Omnichannel Journey Sprint](https://www.dualia.se/omnichannel-journey-sprint)
    - [AI Avatar & Video Sprint](https://www.dualia.se/ai-avatar-video-sprint)
- [Case studies](https://www.dualia.se/case-studies)
- [Insights](https://www.dualia.se/insights)
- [Speaking](https://www.dualia.se/speaking)
- [About](https://www.dualia.se/about) 
    - [Fredrik Holmboe](https://www.dualia.se/fredrik-holmboe)
- [Contact](https://www.dualia.se/contact)

[Facebook](https://www.dualia.se/case-studies/boehringer-ingelheim-nordics#0) [Instagram](https://www.dualia.se/case-studies/boehringer-ingelheim-nordics#0) [Linkedin](https://www.dualia.se/case-studies/boehringer-ingelheim-nordics#0) [X](https://www.dualia.se/case-studies/boehringer-ingelheim-nordics#0) [YouTube](https://www.dualia.se/case-studies/boehringer-ingelheim-nordics#0) [Medium](https://www.dualia.se/case-studies/boehringer-ingelheim-nordics#0)

# Boehringer Ingelheim Nordics

Transformation

| Client **Boehringer Ingelheim, Nordic affiliates** | Engagement **Transformation, customer experience** | Period **Eighteen months** | Role **Customer Experience Manager for the Nordics** |
| --- | --- | --- | --- |

### Brief

Commercial, medical and digital were planning in parallel with no shared view of the customer journey, and nothing measured whether engagement was working.

### Execution

Over eighteen months as Customer Experience Manager for the Nordics, Fredrik aligned the three functions around a single journey, embedded the ABC+ planning approach, introduced structured feedback measurement where none had existed, and built an in-house studio so video and webinar production no longer depended on external agencies.

### Results

In-house studio paid back in 11 months. First structured investigator feedback loop in the affiliate. A documented shift from campaign-centric to customer-centric planning.

### More work

[Astellas Global AI Academy, Module 1](https://www.dualia.se/case-studies/astellas-ai-academy?hsLang=se)  
[Galderma POWER UP, seven days from brief to a global HCP webinar series](https://www.dualia.se/case-studies/galderma-power-up?hsLang=se)

 Book a 30-min intro

##### Sprints

Sprints

- [AI Adoption Sprint](https://www.dualia.se/ai-adoption-sprint)
- [Content Engine Sprint](https://www.dualia.se/content-engine-sprint)
- [Omnichannel Journey Sprint](https://www.dualia.se/omnichannel-journey-sprint)
- [AI Avatar & Video Sprint](https://www.dualia.se/ai-avatar-video-sprint)

##### Company

Company

- [Services](https://www.dualia.se/services)
- [About Dualia](https://www.dualia.se/about)
- [Fredrik Holmboe](https://www.dualia.se/fredrik-holmboe)
- [Contact](https://www.dualia.se/contact)

##### Evidence

Evidence

- [Case studies](https://www.dualia.se/case-studies)
- [Insights](https://www.dualia.se/insights)
- [Speaking](https://www.dualia.se/speaking)

##### Get in touch

Get in touch

Dualia AB  
Stockholm, Sweden

[fredrik@dualia.se](mailto:fredrik@dualia.se)

[![Dualia](https://www.dualia.se/hubfs/dualia_word_white_medium.png)](https://www.dualia.se?hsLang=se)

- [Privacy policy](https://www.dualia.se/privacy-policy)
- [Contact](https://www.dualia.se/contact)

© 2026 - Dualia AB

[Facebook](https://www.facebook.com/DualiaAB)[X](https://x.com/dualiaab)[Instagram](https://www.instagram.com/dualiaab)[Linkedin](https://www.linkedin.com/company/dualia/)[YouTube](https://www.youtube.com/channel/UCNKlV-GESgfAf4qUgw7TAsQ)[Medium](https://medium.com/@dualia) 

Return to top