Astellas Global AI Academy, Module 1

Brief

AI foundations had to land across time zones and languages at Astellas, and off-the-shelf AI training was not specific enough for a pharma audience.

Execution

Working in partnership with another agency, Fredrik put forward the angles the session should take. Once those were approved he worked from the programme owner’s base deck and built his own slides on top of it, adapted to match what had been agreed, and produced the AI-avatar segment himself. He then delivered that session live twice for the English-speaking audience, and stood by on the Japanese edition, which ran on a translated version of the same content.

Results

Measured on his two English sessions: NPS 28, facilitator quality 4.2 of 5, and 144 live poll responses. The most cited takeaway was the six-factor prompting framework. Reach is estimated at 2,800 to 3,000 employees; exact attendance was not counted.