---
title: Pharma AI Agency, governed AI workflows and content excellence systems
description: Dualia helps pharma & life-science teams move from AI interest to governed, repeatable workflows and content systems that fit MLR & organisational reality.
image: https://www.dualia.se/hubfs/dualia-service-pages/dualia-social-share-card.jpg
---

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    - [AI Adoption Sprint](https://www.dualia.se/ai-adoption-sprint)
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    - [Omnichannel Journey Sprint](https://www.dualia.se/omnichannel-journey-sprint)
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    - [Fredrik Holmboe](https://www.dualia.se/fredrik-holmboe)
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- [Services](https://www.dualia.se/services) 
    - [AI Adoption Sprint](https://www.dualia.se/ai-adoption-sprint)
    - [Content Engine Sprint](https://www.dualia.se/content-engine-sprint)
    - [Omnichannel Journey Sprint](https://www.dualia.se/omnichannel-journey-sprint)
    - [AI Avatar & Video Sprint](https://www.dualia.se/ai-avatar-video-sprint)
- [Case studies](https://www.dualia.se/case-studies)
- [Insights](https://www.dualia.se/insights)
- [Speaking](https://www.dualia.se/speaking)
- [About](https://www.dualia.se/about) 
    - [Fredrik Holmboe](https://www.dualia.se/fredrik-holmboe)
- [Contact](https://www.dualia.se/contact)

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# Pharma AI Agency

**The AI Agency for Pharma Commercial Excellence**

Most pharma companies discuss AI. Few have shipped a workflow that survives governance, compliance, and organisational reality. We close that gap. In weeks, not months.

![<p>Book a 30-min intro</p>](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/6853863/interactive-208748735664.png)

[![Take the AI Pilot Readiness Scorecard](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/6853863/interactive-205582202997.png)](https://www.dualia.se/hs/cta/wi/redirect?encryptedPayload=AVxigLI5%2BH8J9pX2mumt9pX%2BiG02mZIKQHNmHV%2BgPeyeBLZTxgPNoeB3f8xG9q4j4Y9GAq5c64KMFfMozsyetQRM6nA9BKMYuSPbbeZxoaBaYsCBv%2B6o2PX33oxoWiHYiz2DJ5%2BWj%2FAiyH3LyXgX9ixhubAEQYAn%2BifVHpZv1AclkLqrK%2BpzT2GVGNBR91M2gS3%2Ft1nnhAsbLeDMnrAE1CHCzsBZGi%2FCcg%3D%3D&webInteractiveContentId=205582202997&portalId=6853863&hsLang=se)

Tool-agnostic | Governance-first  
Human verification by design

##### Selected client experience

![Astellas_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Astellas_logo.png?width=328&height=90&name=Astellas_logo.png) ![Galderma_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Galderma_logo.png?width=758&height=90&name=Galderma_logo.png) ![Johnson_and_Johnson_logo](https://www.dualia.se/hs-fs/hubfs/Johnson_and_Johnson_logo.png?width=431&height=90&name=Johnson_and_Johnson_logo.png) ![Viatris_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Viatris_logo.png?width=299&height=90&name=Viatris_logo.png) ![SOBI_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/SOBI_logo.png?width=232&height=90&name=SOBI_logo.png) ![Lundbeck_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Lundbeck_logo.png?width=211&height=90&name=Lundbeck_logo.png) ![Novartis_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Novartis_logo.png?width=470&height=90&name=Novartis_logo.png) ![Bayer_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Bayer_logo.png?width=90&height=90&name=Bayer_logo.png) ![Boehringer_Ingelheim_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Boehringer_Ingelheim_logo.png?width=290&height=90&name=Boehringer_Ingelheim_logo.png) ![neopharmed-gentili_logo](https://www.dualia.se/hs-fs/hubfs/neopharmed-gentili_logo.png?width=488&height=90&name=neopharmed-gentili_logo.png) ![Roche](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Roche.png?width=160&height=90&name=Roche.png) ![Otsuka_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Otsuka_logo.png?width=220&height=90&name=Otsuka_logo.png) ![Gilead_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Gilead_logo.png?width=328&height=90&name=Gilead_logo.png) ![Merck_logo](https://www.dualia.se/hs-fs/hubfs/Merck_logo.png?width=551&height=124&name=Merck_logo.png) ![Biogen_logo](https://www.dualia.se/hs-fs/hubfs/Client%20logos/Biogen_logo.png?width=220&height=90&name=Biogen_logo.png)

##### ABC+ content excellence

## Most teams don't have an AI problem

**They have a workflow, content, and governance problem.**

**ABC+** is our **content excellence model** for pharma. It starts with clarity, locks in HCP focus, builds a publishing system the organisation backs, then scales with AI.

Want to learn more, answer our 

![Book a 30-min intro](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/6853863/interactive-208748735784.png)

##### Audit:

We map your current reality: content duplication, workflows, governance, MLR friction, and where work gets stuck.

##### Buyer persona & journey:

We define who the HCP is in this context, what ‘useful’ means in their day, and where your communication adds value. AI can amplify the wrong focus. This step prevents noise.

***Buyer-first prevents AI from scaling the wrong message.***

##### Content excellence & publishing plan:

We build a tailored content excellence model: taxonomy, reuse rules, ownership, QA loop, and a publishing plan the organisation aligns behind and wants to use.

##### Scale with AI:

AI accelerates your existing model, ABC ensures it's the right one. Once in place, we implement prompt packs, templates, and governed workflows to increase output without lowering quality or compliance.

[![Take the AI Pilot Readiness Scorecard](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/6853863/interactive-205587216556.png)](https://www.dualia.se/hs/cta/wi/redirect?encryptedPayload=AVxigLKBKqKRtle1jpnD8IEPXFVTR19sOAOI0Lmyfuu5456BemHFywyuobBB%2B1KK8mFNxx1mx54mnGHrA%2Fn0raTZsjGuGlnvvORY%2Br1W09lpmmwjD90kA4dUj3FVXp7My3%2BeRofXWHOXupJod1iSGaJGE%2FLD9LvVBeUWBfKFarJnovshQBItKp%2F66fpclRbuVH%2FWQjMT5%2BBQCprHA%2FO%2BYCZGwQLo%2FWYQUA%3D%3D&webInteractiveContentId=205587216556&portalId=6853863&hsLang=se)

Only 9% of life sciences leaders report significant returns from AI. ([Deloitte, dec-25](https://www.deloitte.com/us/en/insights/industry/health-care/life-sciences-and-health-care-industry-outlooks/2026-life-sciences-executive-outlook.html))

### AI Adoption Sprint

**From AI interest to governed use cases and a pilot plan in 4 to 12 weeks.**

- Risk mapping and use case prioritisation tailored to your organisation
- Governance model that works within MLR reality
- Pilot plan with clear roles, KPIs, and decision points

[Learn More](https://www.dualia.se/ai-adoption-sprint?hsLang=se)

80% of HCPs receive generic, impersonal communications. ([Indegene, 2025](https://www.indegene.com/what-we-think/reports/omnichannel-strategies-pharma-needs))

### Omnichannel Journey Sprint

**From channel-driven campaigns to journey-driven HCP engagement in 6 to 8 weeks.**

- Prioritised HCP journey with defined channel roles
- A small number of repeatable plays your team can actually run
- Measurement framework tied to real KPIs, not vanity metrics

[Learn More](https://www.dualia.se/omnichannel-journey-sprint?hsLang=se)

80% of approved pharma content is rarely or never used. ([Veeva Pulse, 2025](https://www.prnewswire.com/news-releases/veeva-pulse-report-finds-content-driven-engagement-lags-despite-proven-boost-to-treatment-adoption-877735046.html))

### ABC+ Content Engine Sprint

**Turn scattered content efforts into a system that scales across markets, teams and channels.**

- Content audit and gap analysis of existing assets
- Buyer persona and journey-aligned content architecture
- Publishing plan with AI-assisted production and built-in governance

[Learn More](https://www.dualia.se/content-engine-sprint?hsLang=se)

44% of key physicians report a lack of coordination between clinical, medical and sales teams. ([Veeva Pulse, 4Q24](https://www.veeva.com/resources/veeva-pulse-field-trends-report-4q24/))

### AI Avatar & Video Sprint

**From a live conversation to personalised digital follow-up in minutes.**

- Voice memo in, avatar video and CRM report out
- Follow-up email drafted from what was actually said
- Human approval built into the flow, not bolted on after

[Learn More](https://www.dualia.se/ai-avatar-video-sprint?hsLang=se)

## Built for pharma reality, not a pitch deck

Fredrik Holmboe, with 20+ years in the pharma industry, founded Dualia with one goal. To improve omnichannel, content operations, and digital transformation at global pharma companies. That experience means we know what MLR actually requires, how brand teams really operate, and why most AI pilots fail to scale.

 

**We don't sell tools. We build capability.**

 

![Four columns of stacked blocks rising from one solid foundation, with a small connected cluster on top of the tallest, beside a hollow outline with nothing beneath it](https://www.dualia.se/hs-fs/hubfs/dualia-service-pages/dualia-built-on-twenty-years-practice.jpg?width=1600&height=900&name=dualia-built-on-twenty-years-practice.jpg)

## Three engagements, with the numbers

Module 1 of Astellas Global AI Academy. Galderma POWER UP, twenty-two thousand healthcare professionals across a hundred and seventeen countries, seven days from brief to broadcast. Eighteen months turning three Nordic silos into one customer journey at Boehringer Ingelheim.

![Four distinct abstract figures connected by a light network of lines that converges rightward into one shared outcome](https://www.dualia.se/hs-fs/hubfs/dualia-service-pages/dualia-card-teams-who-own-the-change-mj.jpg?width=1600&height=900&name=dualia-card-teams-who-own-the-change-mj.jpg)

## We work with the teams who own the change

Our clients are typically Commercial Excellence leads, Brand & Franchise teams, Medical Affairs leaders, and Transformation directors at mid-to-large pharma and life sciences companies.

 

Whether you're trying to scale personalised HCP engagement, build a content engine that survives MLR, or govern your first AI workflows, we've done it before.

 

### Ready to move from AI interest to AI impact?

Book a 30-minute intro with our team. No pitch, no slides.

Just an honest conversation about where you are and what's realistic.

##### Sprints

Sprints

- [AI Adoption Sprint](https://www.dualia.se/ai-adoption-sprint)
- [Content Engine Sprint](https://www.dualia.se/content-engine-sprint)
- [Omnichannel Journey Sprint](https://www.dualia.se/omnichannel-journey-sprint)
- [AI Avatar & Video Sprint](https://www.dualia.se/ai-avatar-video-sprint)

##### Company

Company

- [Services](https://www.dualia.se/services)
- [About Dualia](https://www.dualia.se/about)
- [Fredrik Holmboe](https://www.dualia.se/fredrik-holmboe)
- [Contact](https://www.dualia.se/contact)

##### Evidence

Evidence

- [Case studies](https://www.dualia.se/case-studies)
- [Insights](https://www.dualia.se/insights)
- [Speaking](https://www.dualia.se/speaking)

##### Get in touch

Get in touch

Dualia AB  
Stockholm, Sweden

[fredrik@dualia.se](mailto:fredrik@dualia.se)

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